Creative Advertising: BBH's Barn
 

This was my application for The Barn (BBH's 12-person creative training program), and earned me a place at their assessment day.

 

The instructions were simple: respond to the following 5 briefs in any medium of your choice, and try to resist the urge to explain your thinking.

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1. Write and perform a love song to a haddock.

2. Let's decide the only reason ostriches can't fly is self-belief. How would you teach one to?

3. Sell a lawnmower to someone who doesn't have a lawn.

4. You open a bag of crisps and are moved to  write an angry email of complaint. What the hell did you find in there?

5. Troll spinach.

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I didn't end up making it onto the course, but I had fun and learned a lot!​

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Involved: creative ideation, copywriting, art direction, content creation.